Working for digital marketing means promoting products or services using several online channels. You can focus on social media, or search engine optimization (SEO) and implement strategies that can help websites rank well in Google searches to draw more people.
The job is usually one-on-one, and you could be working with designers, copywriters or animators on a project, which is why collaboration skills are vital. You could also be asked to research the competitors of your client in order to understand what advertising methods work best for their business. Your responsibilities could include planning campaigns, consulting with clients, analyzing potential innovative methods for digital marketing, and overseeing the performance of current tactics to ensure they’re delivering good value for money.
You could this be working on short-term contracts with business owners who require assistance in developing their brand or develop advertising campaigns. You can also oversee long-term projects on behalf of a marketing agency. You could develop and monitor their social media presence, or oversee their website analytics.
A career in digital marketing is for those with an empathy for others and can put yourself in the shoes of your target audience to identify their wants, needs and concerns. Digital marketing is ever-changing and requires you to be capable of adapting and learning. As you get experience, you might opt to pursue the role of a leader or a digital marketing professional.